Search Engine Optimization (SEO)

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Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine (Beal, n.d.). Why is this information important to you? It is important because SEO is a crucial part of building your blog to be successful. I am guessing that you have probably already dabbled in SEO without even realizing it. If you don’t have the SEO knowledge, you can get it here: Google’s Webmaster Tools.

On-Page SEO and Off-Page SEO

On-page SEO sees what your page is about (used within your blog), and off-page SEO sees how popular and/or authoritative your site is (used outside of your blog: guest-blogging, link building, social media, etc.). To simplify this meaning, on-page SEO means what you rank, and off-page SEO means how high you rank on the search engines. SEO will occur from keywords on your blog.

Why are keywords important?

Keywords are two to three words (long-tail) that are searched by a potential audience looking for information about their topic interest. These keywords are what brings traffic to your personal page. Your keywords should be found all over your blog. They should be in your titles, text, links, title bar, subheadings, meta tag description, and anchor test.

Your words are very important. Keep it short and sweet. Do not use more than two or three different keywords on any given page. It is also important to not use the same keywords on each page either. Do your homework and research at least 100 keywords and/or phrases.  Do not go crazy with them, however. Keep the keywords below 2% and do not lose focus on your page’s content. Once you have gained confidence in writing content, then you can focus more on the off-page SEO. It’s easier to get that accomplished once your blog has a lot of interesting content that interests people.


Beal, V. (n.d.). SEO – search engine optimization. Retrieved August 21, 2020, from




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