Disclosure: Please note that links to merchants mentioned within this post might be using an affiliate link which means that - at zero cost to you - I might earn a commission if you buy something through my links. I never recommend anything I don’t personally use and fully stand behind.
A Quick Guide to SEO for Your Blog
Search engine optimization (SEO) is a very important part of building a successful niche blog. You likely already do some SEO without even realizing it. Especially if you are using self-hosted WordPress as your blogging platform. You can learn everything you need to know about SEO and optimizing your blog or website via Google’s Webmaster Tools.
Here is a brief overview.
There are two types of SEO. On Page SEO and Off Page SEO. On page, SEO is any SEO that you use within your website or blog. Off-page SEO refers to any SEO you use outside of your website or blog such as social media, guest blogging, article marketing, and link building. Most of your SEO is going to occur right on your blog in the form of keywords used on your website or blog.
What are keywords?
These are search terms that your audience is most likely to use to locate your information. Most of the time people type in two to three words to find the information about the topic they are looking for information about. These are called “long tail” keywords. These are the type of keywords you should focus on.
Where should keywords go?
On your blog, keywords should be in the titles of each page and blog post, as well as used within the text of the copy on your blog. They should also go on any links on your site, in the title bar, as header text, sub headings, and anchor text. You also want to use keywords in the meta tag description area so that when someone searches a nice description appears.
How many keywords should I use?
Try not to use more than two or three different keywords per page of your website and don’t use the same keywords for every single page. When you do keyword research try to come up with at least 100 keywords and keyword phrases in which you can focus. Within the copy of your blog, try not to use the keywords more than 2 percent of the time, anything more will be considered keyword stuffing by Google Search.
Some people believe that off page SEO is more important than on page SEO. This is an argument for another time. For now, as a beginner, you want to focus on the content you have right on your own website or blog. After you’ve perfected that then you can start focusing on off page SEO in terms of using social media marketing, article marketing, and link building.
Link building is very important in terms of your search results because if you have plenty of high quality links going to your site, from other people sharing your information on social media your ranking will go up. Pay close attention to who links to you as well as who you link out to. Google tries to match these links to ensure that your site is about what you say it’s about. You want others linking into your site to agree with your description so that Google wants to return search results that include your website or blog.
PIN FOR LATER!